Gift a Grown-Up Self-Care Routine: Limited Edition Sale Starts September 1 (Tuesday) at Intimissimi Stores and the Official MARVIS Online Store
This collaboration was planned as a "self-care" gift for adult women. The proposal to turn daily brushing with MARVIS into an "everyday pleasure" and intimissimi's value of "being yourself and beautiful at all times" intersect. We poured the idea that small routines in the morning, noon, and night can change your mood and help you find your true self, even amidst busy days, into this limited edition special collaboration set.
The feeling of "self-care" in daily life is not a special event, but rather comes from small habits. Freshening your mouth and starting the day feeling refreshed. We believe that the accumulation of such daily routines can help stabilize your emotions and empower you to be yourself.
Intimissimi's "DESIGNED FOR BEAUTY" philosophy, imbued with the desire for women to "be themselves and beautiful at all times," encourages cherishing one's own sensibilities, excitement, and self in daily life. MARVIS has aimed to transform daily brushing from a "chore" into a "pleasure" through sophisticated flavor experiences and design.
By combining these two values, a limited edition set has been realized that offers both practicality, making it easy to incorporate into daily routines, and a sense of luxury as a gift, all based on the new gift concept of giving the "time to care for oneself."
We position this project not merely as a limited edition product, but as the first step in an initiative to embed the experiential value of "self-care" into daily life. By delivering the values that each brand cherishes to consumers in the form of a gift, we aim to encourage self-care even amidst busy days and propose a higher quality lifestyle.
Moving forward, UPPER HOUSE will continue to strive to create brand experiences that resonate with more people's daily lives throughout MARVIS's 10th anniversary year in Japan, while prioritizing the "functionality" specialized in dental care.
[Product Overview]
[Product Specifications]
・Product Name: Ribbon Pouch Set [intimissimi × MARVIS] (Limited Edition)
・Product Dimensions: W220 x H200 x D40 (mm) *Package size
・Contents: intimissimi × MARVIS Collaboration Pouch
MARVIS products (toothpaste / Country of origin: Italy) 2 types
(White Mint / Jasmin Mint, 25mL each)
・Sales Price: 3,750 yen (excluding tax) / 4,125 yen (including tax)
[Sales Information]
・Release Date: September 1, 2026 (Tuesday)
・Sales Channels: intimissimi stores, Official MARVIS Online Store
[Brand Introduction]
◉ About intimissimi
intimissimi is an Italian lingerie brand, whose name is derived from the Italian word "intimo" meaning underwear. It features trendy designs and lingerie made with feminine silhouettes and high-quality materials. Bras, available in a wide range of designs, sizes, and colors, are popular among many women. intimissimi, which offers everything from lingerie to clothing and nightwear, has been a beloved lingerie brand worldwide since its establishment in 1996, and now operates over 1,730 stores in 54 countries.
intimissimi Official Website: https://www.intimissimi.com/jp/
intimissimi Japan Official IG: @intimissimijapan
intimissimi Official LINE: @intimissimi
◉ About MARVIS
MARVIS is a dental care brand that originated in Florence, Italy, and has been loved by the Italian people for a long time. It features fashionable packaging designs and a rich variety of flavors such as Cinnamon Mint and Jasmin Mint. Sold in over 60 countries worldwide, celebrity-loved popular toothpastes, toothbrushes, and mouthwashes can also be enjoyed as interior decorations for your bathroom. It is also used as amenities in luxury hotels, spas, and high-end member-exclusive facilities around the world, including Japan.
MARVIS Official Website: https://marvis.jp/
MARVIS Japan Official IG: @marvisjapan
MARVIS Official LINE: @marvisjapan
